Brand Identity and Packaging Design for Ambrose Koffee | Paradigmdesigns by Ateeq Hussain - Paradigmdesigns | Ateeq Hussain

branding, web design and development

Ambrose Koffee

This is a startup coffee shop bringing to life the immortal taste of Peru coffee beans, the convergence between the east and the west, and providing their customers with a variety of teas and coffee from all around the world.

Project Brief

To create a logo that fits with the vision of the founders, one that is embedded with high-quality, passion, luxury, and liquid gold, with an essence of the Middle East and Britain.

To design and develop a website that would showcase the brand’s characteristics to the world, a digital space where customers can connect to the story behind the brand, a website with a takeaway delivery service providing coffee and mixed cultural foods from the luxury of one’s home.

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Logo Design

The design stage was an interesting journey. I began by studying logos from both high street and independent coffee shops to see what common themes and trends they shared. The initial design and research stage led me to explore Middle Eastern art and culture. This is where I came across Islamic geometry and spent a good amount of time reading and learning what makes their geometric art patterns unique. Each pattern symbolises a meaning. I decided to merge the immortal geometric pattern with the traditional floral heraldic emblem of England. With some design development, Ambrose Koffee was born.

Interior

In addition to the logo, I had the opportunity to work with Uzma, the interior designer, and help choose the colour scheme for the interior of the shop, source lighting, furniture, and flooring to help match the look of the coffee shop to the brand.

Website Design and Development

Last but not least, the website was developed using WordPress and Divi, along with an EPOS system provided by Barclays. As this was my first time creating an online coffee takeaway site, I had to work with the professionals at Barclays to get the EPOS plugged in and ready for online orders. The site was developed by integrating the brand colours and personality.

Other Projects

Explore further within my portfolio to encounter a diverse array of both product and digital design undertakings. Delve deeper into my portfolio to gain insight into the breadth and depth of my capabilities, offering inspiration for your forthcoming endeavors.

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