Brand and campaign design for digital and print
Integrated Campaign Design
A complete event marketing project covering landing pages, brochures, flyers, posters and social media content, showcasing my ability to create a consistent visual language across both digital and print.
Project Brief
This case study brings together three large scale campaigns I designed and delivered, Summer Family Holiday, Youth Power Project and Soul Space Family Retreat. Each required a full suite of marketing collateral across both digital and print, with the goal of creating visually engaging campaigns that would connect with their audiences and communicate event details clearly.
The scope covered dedicated landing pages, brochures, flyers, posters and social media content, all built around consistent branding and messaging. While each campaign had its own theme and audience, the overall aim was to maintain quality, clarity and visual impact across every output.
Role
I managed the end to end design process for all three campaigns, producing creative assets for both online and offline use. This involved creating adaptable design systems for each event, optimising layouts for digital and print formats, and ensuring brand consistency from initial promotion through to on the day materials.
Design Approach
My starting point for each campaign was to define the core visual direction, including colours, typography, imagery and layout principles, that could be applied to multiple formats.
For digital elements such as landing pages and social media graphics, I focused on responsive design, accessibility and clear calls to action. For print collateral, I prioritised strong visual hierarchy, striking imagery and easy to follow information layouts.
By keeping the design systems flexible, I was able to tailor each campaign to its unique audience while maintaining a consistent and professional brand presence.
Goals
The goal across all three campaigns was to create integrated marketing packages that could attract attention, communicate essential details and encourage sign ups or attendance. Each project needed to deliver a cohesive experience for audiences, from their first interaction online to receiving printed materials at the event.
Conclusion
These campaigns showcase my ability to design and deliver multi channel marketing materials that work seamlessly together. By combining creative design with strategic thinking, I was able to create visually distinctive yet consistent campaigns that successfully promoted events, engaged audiences and strengthened brand presence. For Summer Family Holiday, this approach helped grow attendance from 200 in 2023 to 600 in 2025, with the event selling out each year and still attracting further registrations.
Other Projects
Explore further within my portfolio to encounter a diverse array of both product and digital design undertakings. Delve deeper into my portfolio to gain insight into the breadth and depth of my capabilities, offering inspiration for your forthcoming endeavors.