Designing clean, intuitive digital experiences that put users first

About Me

I’m a digital designer specialising in UI design and user-centred digital experiences. With over eight years of hands-on experience across web, app and product design, I’ve helped brands, organisations and charities bring ideas to life through clean, intuitive and thoughtful design.

My focus is on crafting interfaces that are not only visually engaging but also functional, accessible and aligned with real user needs. I’ve worked across a variety of sectors including e-commerce, education and non-profit, always aiming to create designs that deliver clarity and purpose.

While UI is my core strength, I often draw from UX, branding and visual storytelling to shape cohesive digital products. I use tools like Figma, Adobe Creative Suite and Affinity Designer to create scalable, high-quality design systems and experiences.

I’m always open to meaningful collaborations, whether it’s a freelance project, a full-time opportunity or something in between.

Feel free to get in touch at ateeq@paradigmdesigns.co.uk

Core Design Principles

Empathetic Design.

Empathy involves viewing the world from diverse perspectives and crafting designs that resonate with people’s histories, values, and perceptions.

Ethical Design.

I prioritise designing products that users enjoy and enhance their lives without demanding excessive time or effort.

Collaborate.

Embracing teamwork is essential, as collaboration brings diverse perspectives, fosters innovation, and leads to cohesive design solutions.

Balance.

People appreciate beauty. Great design balances function and form, so why not make it work flawlessly while looking great?

Minimise.

Over-minimisation can be counterproductive. Stripping back design elements while retaining core requirements ensures a harmonious balance.

Open Growth Mindset.

Research goes beyond seeking inspiration; it’s about expanding knowledge to inform better design. This includes studying human behaviour and the underlying science. Embracing “I don’t know yet” is a powerful step towards learning.